Is your healthcare organization placing enough emphasis on women’s health?
In an article from Harvard Business Review1, research showed that 59% of women make healthcare decisions for others. For working mothers with kids under 18, that number shoots up to 94%. In other words, if you can attract a female patient and provide her with a positive experience, not only will she return in the future, her entire family may become patients.
In the medical imaging world, one way to attract female patients is by expanding your breast imaging offerings. If your organization is capable of interpreting 2D and/or 3D breast images, there’s more reason for women to seek your services.
Interpreting breast images used to require significant investment in specialty workstations, however that is no longer the case. Today, with an integrated breast imaging module, radiologists can interpret 2D and 3D breast images in their primary diagnostic viewer. In addition to cost savings, these modules provide significant workflow gains by allowing radiologists to conduct all reads within the same viewer, as opposed to switching between workstations to pull patient information or cover other modalities.
In addition, if you’re using a system which offer robust remote reading capabilities, you can easily engage with breast imaging specialists located outside your location. Better yet, if you’ve deployed a system like InteleOne® XE, which enables cross-enterprise workflows, you can have a breast imaging specialist read for multiple clients using a single viewer. As one client recently told us:
“With our cross-enterprise workflow and this module, we can provide tomosynthesis interpretations for our entire client base. For smaller clients, this means they can have their mammography studies interpreted by a dedicated breast specialist, even if they don’t have the specialist located at that site.”
At the end of the day, an integrated breast imaging module will enable organizations to provide higher quality reports in less time — which is precisely what patients want. If you’d like to learn more about the benefits of an integrated breast imaging module, have a look at recent ebook 5 Steps to Win the Race Against Time with Integrated Breast Imaging.