Analytics for Radiology: Drive Operational Efficiency and Better Understand Your Referrer Base
by Rick Rubin, Chief Engineering Officer, Intelerad
In the radiology industry, the ability to gather and analyze business-related data can be a distinct competitive advantage. To help our customers outperform the competition, this month we released two analytics solutions: Intelerad Analytics™, which provides practices with actionable insight regarding their overall performance; and InteleConnect® Patterns, which provides a deeper understanding of their base of referring physicians.
Intelerad Analytics provides comprehensive, real-time data that is compiled into role-based dashboards and reports for business managers, chief radiologists and support staff. By presenting tailored information this way, we save customers time by eliminating the need to manually crunch volumes of data.
With the data in-hand, it can be analyzed and actions can be made to continually refine and improve, which can be tremendously beneficial to organizations. Not only does improved operational efficiency positively affect a practice’s bottom line, doing so while simultaneously increasing your quality of service will raise customer satisfaction, which leads to improved retention rates and attracts new business.
The other analytics solution that we released this month is InteleConnect Patterns. Built directly into the InteleConnect Referring Physicians Portal, it provides key insight that allows practices to better understand their referrer base. Through this information, practices can develop strategies to promote further engagement and grow their business.
With real-time geographic, acquisition and behavioral data sourced directly from the Portal, InteleConnect Patterns allows users to better understand where referrers come from and how they access and leverage the portal. It also provides information about how the portal is accessed in terms of desktop vs. mobile platform. This data is laid out clearly in dashboards and reports, and can also be set-up to monitor changes in traffic patterns or other statistics.
We understand the importance of referring physicians’ engagement and believe that InteleConnect Patterns will play a key role in enhancing the way radiology practices engage with their referrers.
If you’d like to learn more about Intelerad Analytics and InteleConnect Patterns, or book a demo at RSNA 2013 to see first-hand how these solutions work, please visit our RSNA microsite.