Packing for SIIM 2012

Tweeting, LinkingIn,  smart-phoning, online videoconferencing, emailing, blogging … in this wired world, the frenetic pace of our lives is driven by always-on connectivity and instant interactions. So it is with real pleasure that I pause for a moment in anticipation of this year’s SIIM conference.

A few days of live sessions, face-to-face briefings, in-person demos and interactive conversations with customers and prospects is the ultimate luxury for the modern marketer. The importance of interpersonal relationships is still at the root of everything we do.


The new, healthy twist on conference networking activities is especially appealing to me. See you at SIIM’s Friday Fun Run? Don’t forget your running shoes!

Looking forward to meeting with all my e-peers in Orlando next week!


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